PTA Woman has been a success story since its publication four years ago: the specialist magazine is extremely well received - by pharmaceutical technical assistants (PTAs) in local pharmacies and in the advertising environment, as recently confirmed by LA-PHARM. Its successful mix of topics is what makes the magazine so popular: articles, interviews and features on the world of PTAs (beauty, lifestyle, health, nutrition, food, psychology and travel) ideally complement the 20-page "PTA Woman Pro" dossier. It provides readers with in-depth knowledge on medical and pharmaceutical topics for their daily work and supports them in their consultative communication with patients and pharmacy customers.
From issue 02/2025 onwards (date: 30.01.2025), KLAMBT Verlag will be on board as a new editorial partner in place of Bauer Verlag and will produce the section of PTA Woman that is aimed more at PTAs as private individuals. The pharmaceutical and medical specialist dossier "PTA Woman Pro" will be created by Wort & Bild-Verlag. Wort & Bild has overall responsibility for press law and marketing.
Marco Bergmann, Head of Media Management at Wort & Bild Verlag: "We are delighted to have a new partner at our side in KLAMBT, who has great expertise in all lifestyle topics and thus guarantees that our unique magazine will continue to contain precisely the entertaining, up-to-date information that PTAs value so highly and need for their everyday work in the pharmacy. We would like to take this opportunity to thank Bauer Verlag once again for the trusting cooperation over the past few years."
Nicole Schumacher, Managing Director of KLAMBT Verlag: "PTA Woman magazine is a wonderful product for an important target group. We are therefore delighted to be able to support Wort & Bild Verlag in the production of the magazine as a new partner. Britta Behrens, Editor-in-Chief of Program Magazines and Lea and Head of the Health&Care Competence Center at KLAMBT Verlag, and her team work with great dedication and professionalism on each new issue."
LA-PHARM confirms editorial concept and popularity with target group The results of the LA-PHARM readership analysis published in fall 2024 confirm the high usage rate of the magazine in the target group of PTAs and pharmacy staff with personally conducted interviews. A particular highlight: according to readers, PTA Woman conveys technical information in an understandable way with a reader-friendly layout and design. PTA Woman was featured in LA-PHARM for the first time in 2024 and has achieved impressive results from a standing start. The results of the relevant sub-target group of 370 PTAs and pharmacy engineers surveyed show that the trade magazine achieves a reach of 32.1 % (LpA) (= 22,370 people). Awareness of the title among the target group is 70.7 %. More than one in two readers would miss the magazine very much if it were no longer published (very/somewhat miss = 80% of respondents). PTA Woman also performed excellently in the further assessment of the readership:
- reader-friendly layout and design (75 %)
- provides a quick overview of information (74 %)
- offers decision-making aids for the selection of OTC products (57 %)
- conveys technical facts in an understandable way (76 %)