Stronger positioning in the premium segment
More scope, a new look, a more opulent layout and a change in frequency: at the start of the year, the KLAMBT media group is focusing on more luxury in all areas with a new premium orientation for PETRA magazine: Fashion, beauty, lifestyle and wellbeing.
The new PETRA, which will be published six times a year as a first-class lifestyle guide from January 30, 2024, will also change a lot visually: The new focus will be emphasized with an opulent, spacious and uncluttered layout and more scope, and the pocket format will also be discontinued.
"With PETRA, we are aiming to position ourselves more strongly in the premium segment without being out of touch," explains Tim Affeld, Editor-in-Chief of PETRA, emphasizing: "We are the magazine for modern women who know exactly what they want and are no longer satisfied with mediocrity. That's why PETRA only presents the best of the best. From gorgeous fashion and extravagant fragrances to unforgettable trips and wonderful living and decorating ideas - PETRA focuses on quality, value and enjoyment. We have all become more conscious and critical. How sustainable is a product really? Where does it come from? How is it made? And who is behind it? PETRA provides answers to all these questions and presents favorites - from affordable to high class - that impress with their design, quality and performance. This makes PETRA a first-class lifestyle guide!"