KLAMBT media group transfers marketing of GRAZIA magazine to BCN
The KLAMBT media group is transferring the marketing of the premium fashion weekly GRAZIA to Hubert Burda Media's marketer BCN from the first day of sale on January 1, 2022. The full-service provider BCN will market both the print version of the German-language GRAZIA and Grazia-magazin.de with the associated social media channels and moving image offerings such as the GRAZIA Digital Catwalk.
KLAMBT launched GRAZIA on the German market in 2010 as the German-language licensed version of Mondadori's iconic Italian magazine GRAZIA, successfully establishing its own weekly market segment. G+J's stake in GRAZIA led to the marketing partnership with G+J EMS / Ad Alliance, which ended after 10 successful years.
KLAMBT publisher Kai Rose comments: "We look back with great pleasure on an exciting decade in which we successfully positioned and passionately marketed the global brand GRAZIA on the German market with our partners from G+J / Ad-Alliance. We would like to thank Astrid Bleeker, Frank Vogel and everyone involved at Ad-Alliance for their creativity and commitment to GRAZIA. With our strategic partner BCN, we share the ambition to further develop the successful work and to strengthen GRAZIA as the first multimedia address for the communication of advertisers and their agencies, especially in the fashion, beauty and lifestyle sectors."
The BCN management team led by Burkhard Graßmann and Michael Samak adds: "As part of our collaboration with KLAMBT, we are delighted to now also be able to market the GRAZIA brand. With its international focus and reach, it is an excellent addition to our brand portfolio and strengthens our leading position among female target groups."