As diverse as the generation itself: JOLIE is curious about current fashion trends, open to the latest beauty innovations and social progress developments. At the same time JOLIE is always well informed and able to critically reflect and examine. JOLIE is uncomplicated, self-confident and always well connected. Print, online and mobile versions – JOLIE is a multimedial companion for women aged 20-39 years. JOLIE highlight the most important trends and ideas for every style, every body-type and every budget. The attitudes of the "JOLIE generation" is reflected in its core categories:
- Fashion: Fashion shootings with statement characteristics, must-haves accessories, star-stylings and street styles for every body type!
- Beauty: Modern and courageous productions, skin care routines, hairstyle trends and make-up highlights.
- Lifestyle: Current trend reports and exclusive photo productions with stars.
- Living & DiY: Tasty food and inspiring living stories. Plus lots of do-it-yourself tips and fascinating travel reports!