The Hamburg-based creative agency Elbgorilla, in which the KLAMBT media group holds a stake, has agreed a long-term cooperation with the CineStar Group for the podcast "Kino oder Couch".
Every week, Steven Gätjen asks what is probably the most important question: "Cinema or couch"? He chats with Tim Affeld about films, series and private life. In their new podcast, the two not only present the most exciting new releases, they also reveal which films and series should definitely not be on the watch list. And they take their listeners behind the scenes of show business, report on what really makes the stars tick and what the whole of Hollywood is currently whispering about...
"Kino oder Couch" was initiated by the Hamburg creative agency Elbgorilla, which has now entered into a long-term partnership with CineStar. From July 2023, Germany's cinema market leader will be the exclusive presenter for the podcast. There are plans to expand the collaboration with further formats such as "Meet and Greet", a "Cinema or Couch" tour and a videocast. The agreed cooperation is intended to strengthen the link between these topics and the cinema experience. Exciting background information and special offers should provide added value for listeners and contribute to the growth of the community.
"The cooperation with CineStar shows how exciting our 'Cinema or Couch' format is for advertising partners too," explains Steven Gätjen, presenter and Elbgorilla shareholder. Michael Strohmenger, CineStar Managing Director, adds: "The strong overlap in content between the themes of 'Kino oder Couch' and CineStar form the basis of this cooperation and the friendly way in which we communicate these themes unites us. We are looking forward to the collaboration and the start of the new season with exciting film topics and unique cinema moments."
"The cooperation with "Kino oder Couch" offers CineStar the opportunity to communicate very precisely with the target group of movie lovers. This partnership is therefore an important building block in the digital marketing mix for CineStar and offers great potential for accompanying activation measures within the relevant target group," concludes Strohmenger.