“More advice, more council, more tips for every day” - this claim stands for the new concept of Bild Woche. This core guarantees high value due to extensive consultation with tips and information concerning all areas of everyday life. On the other hand, it offers “stories, written by life itself” which are also always connected to expert advice.
In the TV-guide Bild Woche extends its editorial content. Additionally to the TV-guide, Bild Woche presents 120 tips on a specific area on a weekly basis.
However, these have little to do with typical TV-program advice. They are rather exciting background reports about stars, well-founded service-advice or small scale fun elements for the TV-break.
This is how Bild Woche managed to establish a unique USP and TV-guide in the industry branch of weekly TV-magazines.