The current issue 11/2021 of the monthly women's magazine VITAL from the KLAMBT media group has been redesigned both visually and in terms of content. At the same time, KLAMBT is investing in new multimedia formats, such as the VITAL health podcast and the VITAL expert videos.
The claim "Live consciously, enjoy sustainably" has also been new since the November issue. This is because sustainability is one of the most important topics that runs through the entire magazine and all sections.
As before, VITAL reports on current topics in medicine and health, beauty, healthy food, psychology and travel in a well-founded, comprehensive and in-depth manner.
"Ecological change is the metatrend of our time and has always been an important part of VITAL's DNA. We are celebrating the mindful lightness of being with a new, fresh cover and magazine concept. The visual language is even more emotional, feminine and warm," says Editor-in-Chief Carolin Streck.
The refresh will be accompanied by various supporting measures at the POS and a large-scale print campaign.