JOLIE enters into media partnership with mega music festival PAROOKAVILLE
The lifestyle magazine JOLIE from the KLAMBT media group is launching a media partnership with PAROOKAVILLE - one of the biggest festivals in Europe and Germany's largest electronic music festival - for the year 2025. The music festival is celebrating its 10th anniversary this year from July 18 to 20 at Weeze Airport (NRW). The strategic alliance represents another important milestone in the development and expansion of JOLIE's brand presence. This partnership includes exclusive editorial coverage, creative digital content, exciting competitions and a prominent presence on site during the festival.
PAROOKAVILLE is known for its unique show concept and extraordinary festival atmosphere and attracts an impressive number of music lovers every year. Through such innovative ways, the aim is to offer JOLIE's readership not only trends in fashion and beauty, but also first-class and exclusive experiences from the world of music.
"The collaboration with PAROOKAVILLE offers us the opportunity to present the JOLIE brand in an inspiring environment and to interact intensively with our community," explains JOLIE Editorial Director Julia Wöltjen. "We see this as a perfect addition to our existing brand strategy and as an opportunity to reach our readers even more directly," Wöltjen continues.