JOLIE wird offizieller Medienpartner der GLOW

The KLAMBT Media Group's JOLIE magazine becomes the official media partner of the GLOW by dm beauty convention.

The KLAMBT Media Group is now the new media partner of the successful GLOW by dm beauty convention. At the heart of the media cooperation is JOLIE, the beauty bible of millennials, as well as the high-reach media OK!, IN, jolie.de, ok-magazin.de and maedchen.de.

From 30 to 31 March 2019, JOLIE will be represented for the first time with its own booth at GLOW by dm in the location Messe Stuttgart. As an exclusive fashion partner, New York fashion is presented in a joint shirt campaign. In the course of the year, more exciting projects are being planned together with GLOW by dm.

With its unique concept of brands, online stars and their reach, GLOW has been establishing itself as the largest B2C beauty and lifestyle convention in Europe since 2016. The drugstore company dm has been a reliable partner and main sponsor of the convention since the end of 2017. Online stars & beauty experts such as Dagi Bee, Judith Williams, MRS BELLA, Boris Entrup and Julia Beautx are regular star guests of the event. Renowned beauty brands will find the perfect setting for the presentation of their latest products at GLOW by dm. You set trends and interact directly with the young, high-reach target group. At GLOW by dm, every visitor becomes an influencer.

Ingrid Rose, Jolie Editor-in-Chief: “We are really excited about the new partnership between JOLIE and the GLOW Convention. Because we follow the growing beauty trend with enthusiasm, to which JOLIE, as the beauty bible of millennials, is very extensively dedicated. For example, with issue 4/19 we are realizing a big special with exclusive Essence nail polish as a present."