GRAZIA-Big Fashion-Issue mit drei Covern im Handel

The premium fashion weekly GRAZIA will appear again with tomorrow's issue 37/2018 at the start of the fashion season as a Big Fashion Issue. The unusual thing in this case: the issue will be published with perfect binding in three different covers and will showcase glamorous look from the fashion labels Louis Vuitton, Emporio Armani and Dolce & Gabbana. The special edition with a length of 176 pages will be available in retail outlets from tomorrow at a copy price of 3 euros.
Editor-in-chief Ingrid Rose: "This unusual collector's edition is a further component of our strategy to underpin the premium fashion positioning of the German GRAZIA".

Astrid Bleeker, Director Brand Solutions: "GRAZIA is the only weekly fashion magazine in Germany that combines the high quality of a monthly magazine with the speed of a weekly magazine. With such a fast cycle, we offer our customers the desired extension at the point of sale and mobilise readers in retail outlets – at the same, especially with our important big fashion issue, customers and readers expect us to bring valuable fashion highlights to the market. And that's exactly Grazia great achievement this week!"