KLAMBT erwirbt "Jolie", "Jolie.de" und "Mädchen.de"

In the year of its 175th anniversary, the KLAMBT Media Group is acquiring the monthly women's magazine Jolie as well as the websites jolie.de and Mädchen.de including the associated social media accounts from MEDIA GROUP MEDWETH by means of an asset deal. The transfer is subject to the approval of the German and Austrian antitrust authorities and does not affect the print title MÄDCHEN, which will remain with MEDIA GROUP MEDWETH.

KLAMBT will continue the magazine and the websites at its Hamburg location from 01 June 2018 at the latest. KLAMBT co-partner Ingrid Rose (42) will be the editor-in-chief of the print edition.

The websites jolie.de and Mädchen.de and the associated social media activities will in future be created and maintained by the KLAMBT Digital Team around Head of Digital Kai Kromat (41) in Hamburg. After taking over jolie.de and Mädchen.de, KLAMBT, together with ok-magazin.de and grazia-magazin.de, reached over 5 million unique users a month.

The marketing of the assets will continue to be carried out by Gruner + Jahr e|MS, who are also responsible for the successful marketing of the KLAMBT title Grazia over the years.

Lars and Kai Rose, publishers of the KLAMBT Media Group:

 We are very pleased that with the acquisition of the high-quality and versatile women's magazine Jolie, which has been consistently positioned by the editor-in-chief and the teams of the MEDIA GROUP MEDWETH, as well as the high-reach quality websites jolie.de and Mädchen.de, that allows us to further expand and strengthen the premium portfolio of our Hamburg location with the premium fashion weekly Grazia and the associated domain grazia-magazin.de. In our anniversary year, we are confirming that, as in previous years, we will continue to invest in our growth in a targeted manner.

With the takeover we can further expand and intensify the very successful marketing cooperation that we have had for years with Gruner & Jahr e|MS regarding Grazia and grazia-magazin.de.