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KLAMBT steigt bei größter Online-Yoga-Plattform ein

The KLAMBT Media Group joins Germany's largest online yoga platform YogaEasy and thus lays the foundation for a long-term strategic partnership between the two companies.

With almost 100,000 registered users, YogaEasy is Germany's largest online yoga platform, offering online courses from internationally renowned yoga teachers with many years of experience such as Dr. Patrick Broome, the coach of the national soccer team, or Germany's most famous yoga teacher Anna Trökes. Over 600 video courses can currently be accessed via the platform. With more than 2.5 million practitioners and over 12 million people interested in yoga, yoga is a digital growth market that has so far not been fully addressed in Germany and which is benefiting greatly from the increasing demand for holistic health and wellbeing. From day one, YogaEasy relied on high-quality content as well as a varied editorially supported offerings, which generated a loyal and rapidly growing user base.

Dr. Henrike Fröchling, CEO and founder of YogaEasy, comments: “We are very happy about the entry of the KLAMBT Media Group. This gives us the opportunity to disseminate our offers through magazines and internet portals aimed at women."

Kai Rose, managing partner of the KLAMBT Media Group, adds: “The participation in YogaEasy is another important step for us to offer our target groups high quality digital offers. Due to our strong focus on topics such as healthcare and wellness, we see Yoga Easy as a good expansion of our digital investment portfolio. Our financial investment in YogaEasy also serves to internationalize the platform."