KLAMBT erwirbt zum 01.01.2021 VIEL SPAß vom Burda Verlag
On 01 January 2021, the KLAMBT Media Group acquired the magazine "Viel Spaß” from Burda Verlag (circulation: 143,000 copies IVW 3/2020).
The weekly title Viel Spaß will be integrated into the editorial team DIE NEUE FRAU / WOCHE der FRAU from January 2021 under the editor-in-chief of Roland Hag. At the same time, the editorial staff will be increased. Distribution will continue to be handled by MZV, while BCN will take over marketing with immediate effect, as is the case with the other titles of the KLAMBT Media Group.
“With the purchase of the title, we are optimally extending our portfolio of entertaining women's magazines with another weekly magazine that has had a stable market position for years. I am sure that the success story will be continued by our motivated editorial team in Baden-Baden”, says Lars Rose, publisher of the KLAMBT Media Group.
The purchase of the magazine Viel Spaß has yet to be approved by the antitrust authorities in Germany and Austria.