„GRAZIA Digital Catwalk Show“ – Virtuelle Modenschau
The Premium Fashion Weekly stages its first digital fashion show as a video event on 1 July 2020 on YouTube Live
Moderation: Steven Gätjen
This summer's Berlin Fashion Week has been canceled due to corona. However, GRAZIA wants to give fashion designers a stage and will present current summer looks to support and pay homage to the fashion industry.
The special thing about the show: The looks and collections will be broadcast directly from the editorial office in Hamburg. The models will walk through the GRAZIA editorial corridors – instead of the big fashion catwalk. They will be personally styled by the GRAZIA fashion team.
The show will be hosted by TV star Steven Gätjen, who will present the show live and interview many prominent designers, guests and influencers.
Kai Rose, publisher of the KLAMBT Media Group: “Fashion is and will remain the heart of GRAZIA. Love of fashion was our reason and motivation to support the entire industry right now and to stage an event in a very entertaining format. I am especially pleased that current looks can now be presented to all readers and users – and not just to a selected audience at a fashion show. This makes our Digital Catwalk Show a special, creative highlight, which we are celebrating in the year of our 10th anniversary."
The video is produced by Elbgorilla www.elbgorilla.de , in which the KLAMBT Media Group has a stake, and can be seen on YouTube on 1 July at 5 p.m.
The premium water Staatl. Fachingen supported the video as an exclusive partner. www.fachingen.de.