GRAZIA Digital Catwalk Show - Erfolgreiche Premiere

The Premium Fashion Weekly staged its first digital fashion show as a video event on July 1, 2020 on YouTube Live.

At 5.30 p.m. the time had come: GRAZIA Online presented the GRAZIA Digital Catwalk Show under the link , thus giving many fashion designers a stage to present their collections despite corona.

Over 30 fashionable summer looks were shown, personally styled by the GRAZIA fashion team. The models strutted through the GRAZIA editorial corridors – instead of on the big Fashion Week stage. The show host and moderator was TV star Steven Gätjen, who presented the show live and interviewed many prominent designers, guests and influencers.

Kai Rose, publisher of the KLAMBT Media Group: “Fashion is and will remain the heart of GRAZIA. Love of fashion was our reason and motivation to support the entire industry right now and to stage an event in a very entertaining format. I am especially pleased that the current looks can now be presented to all readers and users – and not just to an invited audience at a fashion show. This makes our "Digital Catwalk Show" a special, creative highlight, which we are celebrating in the year of our 10th anniversary."

The GRAZIA Digital Catwalk Show was also presented on Instagram, Facebook and Pinterest and can still be seen online. GRAZIA thus uses the high reach of the online platform, which reaches 2.2 million unique users and over 6 million visits a month.

Video link:

The video was produced by Elbgorilla – in which the KLAMBT Media Group has a stake.

The premium water Staatl. Fachingen supported the video as an exclusive partner.

You can find pictures for download here: PhotosGRAZIACatwalk

Photo credits: Ansgar Sollmann