The KLAMBT media group acquires the magazine "Viel Spaß" from Burda Verlag (circulation: 143,000 copies IVW 3/2020) as of January 1, 2021.
The weekly title "Viel Spaß" will be integrated into the editorial team of "DIE NEUE FRAU/WOCHE der FRAU" under the editorship of Roland Hag from January 2021. At the same time, there are plans to increase the number of editorial staff. Distribution will continue to be handled by MZV, while marketing will be handled by BCN with immediate effect, as with the other titles of the KLAMBT media group.
"With the purchase of this title, we are optimally supplementing our portfolio of entertaining women's magazines with another weekly magazine that has been stable on the market for years. I am sure that the success story will be successfully continued by the motivated editorial team in Baden-Baden," says Lars Rose, publisher of the KLAMBT media group.
The purchase of the magazine "Viel Spaß" still has to be approved by the antitrust authorities in Germany and Austria.