The magazine JOLIE of the media group KLAMBT becomes official media partner of the Beauty Convention GLOW by dm.
The KLAMBT media group is now the new media partner of the successful GLOW by dm beauty convention. The media cooperation focuses on JOLIE, the beauty bible of the millennials, as well as the high-reach media OK!, IN, jolie.de, ok-magazin.de and maedchen.de.
From 30.03. to 31.03.2019, JOLIE will be represented for the first time with its own stand at GLOW by dm at the Messe Stuttgart location. As an exclusive fashion partner, New Yorker Fashion will be presented with a joint shirt campaign. Over the course of the year, further exciting projects are being planned together with GLOW by dm.
Since 2016, GLOW has established itself as the largest beauty and lifestyle convention in the B2C sector in Europe with its unique concept of brands, online stars and their reach. Since the end of 2017, the drugstore company dm has been an authentic partner and main sponsor of the convention. Online stars and beauty experts such as Dagi Bee, Judith Williams, MRS BELLA, Boris Entrup and Julia Beautx are regular star guests at the event. Renowned beauty brands find the perfect setting to present their latest products at GLOW by dm. They set trends and interact directly with the young, high-reach target group. At GLOW by dm, every visitor becomes an influencer.
Ingrid Rose, Editor-in-Chief of Jolie: "We are really delighted about the new partnership between JOLIE and the GLOW convention. We are enthusiastically following the growing beauty trend, to which JOLIE, as the beauty bible of the millennials, is also very extensively dedicated. With the 4/19 issue, for example, we are realizing a big special with exclusive Essence nail polish as a gift."