The premium fashion weekly stages its first digital fashion show as a video event on 1.7.20 on YouTube Live
Moderation: Steven Gätjen
Berlin Fashion Week is canceled this summer due to coronavirus. But GRAZIA is still giving fashion designers a stage and showing current summer looks as support and homage to the fashion industry.
The special thing about the show: the looks and collections are shown directly from the editorial office in Hamburg. The models walk through the GRAZIA editorial corridors - instead of on the big fashion stage. They are styled personally by the GRAZIA fashion team.
The host and presenter of the show is TV star Steven Gätjen, who accompanies the show live and interviews many prominent designers, guests and influencers.
Kai Rose, publisher of the KLAMBT media group: "Fashion is and remains the heart of GRAZIA. The love of fashion was the reason and motivation to support the entire industry right now and to stage it in a very entertaining format. I am particularly pleased that the latest looks can now be presented to all readers and users - and not just to an invited audience at a fashion show. This makes our 'Digital Catwalk Show' a special, creative highlight that we will celebrate together in our 10th anniversary year."
The video is produced by Elbgorilla - www.elbgorilla.de - in which the KLAMBT media group has a stake, and will be available to watch on YouTube on July 1 at 5 pm.
The premium water company Staatl. Fachingen is supporting the video as an exclusive partner. www.fachingen.de