Mediengruppe KLAMBT has won a pitch process held by the ADAC regional clubs for the future production, marketing and distribution of the "ADAC Urlaub" magazine. From issue #4/2023, which will be published in June, editorial responsibility will lie with the Munich-based agency Storyboard GmbH, in which the KLAMBT media group holds a 49 percent stake.
"ADAC Urlaub" is the ADAC travel agencies' magazine with strong imagery. It is published six times a year with a total circulation of 1.02 million copies and is available free of charge from all ADAC branches and travel agencies. In addition, "ADAC Urlaub" can be ordered free of charge by anyone interested in travel.
From issue #4/2023 (publication date: June 29, 2023), the KLAMBT media group from Speyer will be responsible for the high-quality and inspiring travel magazine. Production and distribution of "ADAC Urlaub" will be managed from the KLAMBT locations in Speyer and Hamburg. Jan Magatzki, Member of the Management Board for Media Sales at KLAMBT(jan.magatzki@klambt.de), is responsible for marketing. Özlem Ahmetoglu from the content marketing agency Storyboard is responsible for editorial management. She produces the almost 60-page magazine with a team of experienced travel journalists and ADAC travel experts. Content will also be extended digitally and published on the websites of the ADAC regional clubs.
"We are delighted that this long-term agreement for "ADAC Urlaub" will enable us to expand our collaboration with ADAC, for whom we already produce "ADAC Motorwelt"," explains Dr. Markus Schönmann, Managing Director of Storyboard GmbH, in which Mediengruppe KLAMBT holds a 49% stake.
"As the coordinating regional club of the "ADAC Urlaub" magazine, we are looking forward to working with the KLAMBT media group," says Andreas Hartel, Managing Director of ADAC Hessen-Thüringen. "Together, we will continue to position the successful magazine of the ADAC travel agencies well for the future and continue to offer our members and customers valuable inspiration on all aspects of travel."