portfolio
media data
weekly
publication date:
Monday
sold circulation acc. to IVW II. quarter 2010:
51.298 issues
TAP 1/1 bw / coloured:
50,24 EUR
advertisement price 1/1 bw / coloured*:
2.577,00 EUR
price per copy:
1,50 EUR
media penetration acc. to ma 2009/II:
250.000 total
190.000 women
TKP 1/1 bw:
10,15 EUR total
13,47 EUR women
TKP 1/1 coloured:
10,15 EUR total
13,47 EUR women
memberships:
IVW, ma, TdW, VA
*acc. to price list valid after 01.01.2010
Editorial Concept:
Heim und Welt – a magazine that is steeped in a long tradition – has recently undergone quite a rejuvenation process. The formerly huge weekly magazine has been transformed into a modern weekly women’s entertainment magazine that bears a sub-headline that translates into "everything women want". It presents current news reports on royalty, movie, TV and pop music celebrities, high society and sports. Heim und Welt provides commentary on the events of the week.
An extensive service segment offers practical advice and great tips for everyday needs: there are fashion recommendations and a trend telegrams, travel logs and vacation tips, ideas for the home and garden, household and shopping advice, recipes and the latest market information, answers to health and general wellness questions, a news page that provides medical information under the heading Family Heath and a column called Caring For Pets, as well as a horoscope and astrology reader service section.
Heim und Welt is the oldest German magazine covering subjects such as entertainment, current events, partnership and self-help. Heim und Welt hits newsstands every Monday.