portfolio
media data
WOCHE der FRAU
... die aktuelle Illustrierte!
Target Group:Younger readers of entertaining weekly women’s magazines aged 35 to 55
weekly
publication date:
Wednesday
sold circulation acc. to IVW II. quarter 2010:
155.915 issues
TAP 1/1 bw / coloured:
27,69 EUR
advertisement price 1/1 bw / coloured*:
4.317,00 EUR
price per copy:
0,80 EUR
media penetration acc. to ma 2009/II:
380.000 total
350.000 women
TKP 1/1 bw:
11,47 EUR total
12,45 EUR women
TKP 1/1 coloured:
11,47 EUR total
12,45 EUR women
*acc. to price list valid after 01.01.2010
Editorial Concept:
WOCHE der FRAU is a topical magazine with lots of image material published every Wednesday.
To attract young female readers age 35 and up and create an interest in the stories about the beautiful, successful and prominent movie, TV and royal VIPs in the world, WOCHE der FRAU presents itself in a generous design with poignant photographs of engrossing scenes.
Newsworthiness determines the selection of the celebrities featured: the photo of the week depicts a snapshot that moves the reader. The news of the week cover highlights from the vast world of show business.
Events of the week is the segment where celebrities from movies, TV and sports meet. The lead story of the week features human interest stories that bring VIPs close to the heart. The report of the week features celebrities who advocate for others and lead exemplary lives. People of the week – a section that highlights celebrities who are hot news items.
Two theme complexes give WOCHE der FRAU its unique USP: the movie novel. Every issue presents a photo series of excerpts from a movie before it is even in theatres and introduces the new movie on four pages, just like a trailer. There’s also an astrology guide. Every week, readers receive a comprehensive horoscope section that explains the latest constellations of the stars and what they mean for every sign of the zodiac, backed by graphics and detailed background information for every decade. A portrait of the astrologer is provided to underscore the professionalism of the horoscopes.
The service and advice segment of WOCHE der FRAU has also been customised for the needs of younger women:
- Fashion and beauty – combines latest style advice with concrete practical benefits for the reader’s own personality type.
- Cooking, eating and drinking – the emphasis is on the "cooking light" trend and introduces dishes that can be prepared quickly. The photos and recipe suggestions are presented in an attractive fresh and intriguing design.
- Health and medicine – covers news and interesting information on research and medical practice topics, addresses the latest issues concerning disease prevention and provides wellness tips.
- Holiday and travel – photo essays on specific vacation regions that inspire readers to travel and provide concrete insights into travel destinations, people, sports and leisure time options as well as travel organizer information.
- Home, household and advice – featuring ideas for the home, decoration tips, new products and consumer information, test results and legal questions.
- Leisure time – TV programme preview with highlights of the week and a quiz page with challenging puzzles.
Week after week, WOCHE der FRAU offers topical fun reading material and an informative service section for women who are eager to know.