portfolio
media data
DIE NEUE FRAU
... fasziniert mit jungen modernen Themen
Target Group:Women age 35 and older
weekly
publication date:
Wednesday
sold circulation acc. to IVW II. quarter 2010:
182.747 issues
TAP 1/1 bw / coloured:
23,62 EUR
advertisement price 1/1 bw / coloured*:
4.317,00 EUR
price per copy:
0,80 EUR
media penetration acc. to ma 2009/II:
320.000 total
300.000 women
TKP 1/1 bw:
13,59 EUR total
14,47 EUR women
TKP 1/1 coloured:
13,59 EUR total
14,47 EUR women
memberships:
IVW, ma, TdW, VA
*acc. to price list valid after 01.01.2010
Editorial Concept:
DIE NEUE FRAU is a modern magazine for young women. The editorial office combines reader interest in typical yellow topics with service oriented help topics and a fun section, which focuses on puzzles. DIE NEUE FRAU covers all topics women of today are interested in – the format is compact and easy to consume, designed for readers in a hurry. A new issue is available every week on Wednesdays.
Features insider reports on show business, movie and TV celebrities, sports stars and people in the public eye, with just a few short stories about the royal life, all of which are presented with interesting background information to make them more topical and more lively. Current event news complements the content. Historic portraits of monarchs provide especially young readers with interesting titbits about the origins of Europe’s royalty.
The service topics are presented in the format of a major general interest section featuring fashion and beauty, health (including a medical series on modern diseases), recipes highlighting contemporary cuisines, tips for home and life in general, vacation and travel logs, financial and legal advice as well as the latest market information.
For leisure time fun and a great way to spend breaks, DIE NEUE FRAU boasts a 6-page puzzle journal that features different types of quizzes and lucrative prizes (according to AWA 2001, 74.6 percent of all women work on puzzles frequently or every now and then).
DIE NEUE FRAU offers a great blend of entertainment, current events reports, competent advice and factual information.