portfolio
media data
weekly
publication date:
Wednesday
sold circulation acc. to IVW IV. quarter 2012 :
74.469 issues
TAP 1/1 bw / coloured:
64,32 EUR
advertisement price 1/1 bw / coloured*:
4.790,00 EUR
price per copy:
1,50 EUR
media penetration acc. to ma 2013/I:
570.000 total
510.000 women
TKP 1/1 bw / coloured:
8,40 EUR total
9,39 EUR women
memberships:
IVW,ma, TdW, VA
*acc. to price list valid after 01.01.2013
standard business terms
Editorial Concept:
Frau mit Herz is a colourful tabloid featuring contemporary graphics, celebrity gossip and 4 colour printing throughout.
As one of the classics in the world of weekly entertaining women’s magazines, Frau mit Herz has been right at home in the glamour of Europe’s royalty for more than 50 years and has been keeping the public abreast for the dazzling lives of monarchs for generations and in great detail, always keeping up with the changing times. It covers topics such as the life styles of attractive princesses and prices as well as fateful events that overshadow the world of royalty.
The latest concept has been updated and now features an equal amount of reports depicting the entire show business world. It includes stories about movie and television stars, international celebrities and detailed reports on the feudalistic lifestyles of the high society. Frau mit Herz focuses on the "story behind the story" whenever it covers a news story. Frau mit Herz readers always have excellent insights into the background stories behind the events that touch us all.
In its service and advice segment, Frau mit Herz delves into all important subjects women of today are interested in: medical news and critical information as well as a comprehensive advisor on home, nutrition and recipes, fashion and beauty, travel and nature as well as legal issues and general advice. The magazine’s name says it all: Frau mit Herz (A Woman Who Cares). The idea is that readers do not only reap practical benefits from the magazine, but that they can also experience the stories emotionally – in a way that touches the heart.
The blend of journalistic content is complemented by engrossing real life stories, self-help columns and a quiz segment that offers readers opportunities to win prizes. There’s also a brief weekly TV schedule, a horoscope section and a jokes page.