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Lea Rezepte mit Pfiff - Cooking and baking

Lea Rezepte mit Pfiff

Cooking and baking

Target Group:
Women 30 years of age and older who are interested in cooking and baking

frequency of publication:
monthly

publication date:
Donnerstag

sold circulation acc. to IVW IV. quarter 2012 :
29.422 issues

TAP 1/1 bw / coloured:
191,69 EUR

advertisement price 1/1 bw / coloured*:
5.640,00 EUR

price per copy:
2,50 EUR

media penetration acc. to ma 2013/I:
430.000 total
360.000 women

TKP 1/1 bw / coloured:
13,12 EUR total
15,67 EUR women

memberships:
IVW, ma, TdW, VA

*acc. to price list valid after 01.01.2013

standard business terms

Editorial Concept:

Pleasure has a name: Rezepte mit Pfiff.

The great Winston Churchill (1874-1965) once said: “Man should give his body something nice, so the soul wants to live inside it”. How right he was! It is not very surprising that there’s another proverb that goes: The way to a man’s heart is through his stomach…

And for whom do women cook most often? That’s right, for their loved ones! The food should be tasty, as well as simple, quick and inexpensive for every day. Every month, Rezepte mit Pfiff also contains plenty of ideas and suggestions for life’s special occasions.

The tasty variety is seasoned with valuable tips and tricks that make cooking easier – and add a pinch of finesse to preparation.

Naturally, we also place a lot of significance on the sweet side of life: tempting fruit flans, creamy tarts, muffins and more – with Rezepte mit Pfiff, every day is a treat!